Personalize Your Emails and Increase Sales
The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t have to explain ourselves to anyone.
A typical Internet user receives an average of 41 email messages a day these days. How can we make sure that yours gets read and acted on? In a word, personalization.
Personalization Tips
These three personalization tips will allow you to build a stronger and more personal relationship with your readers which in turn will allow you to sell more wine.
Use a person’s name. People always love the sound of their name. It’s human nature. And it’s no different in email. So make sure you use it. You can add a first name to the subject line. “Mitch, Our Spring Release is Available.” You can use it in the opening of the email. “Dear Mitch:” It even works in the close. “Mitch, if you’re ever in the area drop by our tasting room, I’d love to meet you.”
Use relevant information. Relevant information takes on all forms. You could use wine club login information as relevant and include it in emails. “Your username is user12 and your password is x9w3P1. Keep this in a safe place to make your next order online.”
You might have other information about your customers that is relevant. You might have information in your database about last purchase. A 2004 Pinot Noir bought on Feb 17 for example. You might make a note of the date they joined your wine club. Information like that tells your customers that you think they are special enough to add that relevant information to communication with them.
Use practical information. Some very practical information could be found surrounding the signup to the newsletter itself. “You signed up to this newsletter on January 12, 2004 under the email address user12@isp.com.”
This personal information will help people feel comfortable and remind them why they really wanted to be on your list in the first place. In order to do email marketing well, you have to remember at the end of each email you send is a real live person. Talk to them in familiar way and let them know you care about them and make it easy for them to get to know you… and trust you.
Trust and familiarity sells more wine. Just think of your best customers to know this is true.
To a Great Year!
Mitch Tarr, CEO; ZinMarketing, Inc.
Mitch Tarr is an email marketing guru and the CEO of ZinMarketing Inc. a winery marketing agency dedicated to helping wineries profit from the proper use of email marketing. Mitch has honed his Internet marketing skills over the past 10 years in some of the most competitive online industries there are. He brings these skills to the wine industry through his articles, reports, ezine, and website - ZinMarketing.com.
Other Network Sites: Wine Ratings, Wine Prices & Reviews | Online Wine Videos | Wine Marketing & Wine Advertising
Advertisement
November 15th, 2009 at 1:17 am
In 2 months of taking Vimax Pills I managed to gain 1.5 inches! My sexual desire increased greatly as well as my erections became fuller and longer lasting…
December 8th, 2009 at 6:55 am
Thin Review,technical expensive bank arrange clearly into accident minute computer invite search appeal focus thanks drawing herself break importance reason step representation image lovely only research second marry begin fear technique represent restaurant worth any point nation concentrate building volume future sell considerable walk communication door tend eye stage set across scene solution move panel popular context capacity religion poor funny user throughout support new opportunity attractive church everybody speak critical training tour selection busy me field research relevant we detail teaching unfortunately
January 16th, 2010 at 11:38 am
This is a fantastic site and more people would see it if the web page was optimized for the right keywords. Sacramento Internet Marketing would like to offer for you to obtain a free website evaluation to see how you may get on the top of the major search engine rankings. Come to http://sacramentointernetmarketing.org/
January 23rd, 2010 at 1:37 pm
I think everyone has various ideas on this subject and a lot counts on the age of the respondent. As I have aged, my antecedences have transformed. I no longer look for anyone to make me happy, I look for companionship, someone that will work with me for a general destination. Other than that, it is up to yourself to be ready, and until you see to take care of yourself, your only preparing yourself up for heartbreak and annoyance by betting on others to do that for you. One thing is that a love relationship is to much to charish to be fighting in the first position. Maybe you don’t have the plot for her, but if she enjoys you she will help you with that. Just ask her what am i doing wrong to piss you off and also make sure that every last conversation at least one matter is right.
February 10th, 2010 at 5:10 am
How long has this blog been around? I have been searching for this kind of information for the past week and a half.
February 11th, 2010 at 12:24 pm
Thanks to you I do not seem like an idiot. I had a disagreement with my friend and this shows I was right. Thanks!
February 25th, 2010 at 12:15 am
Want a Droid Phone CLICK HERE
March 13th, 2010 at 2:21 am
Hi. I needed to drop you a quick note to impart my thanks. I’ve been observing your blog for a month or so and have picked up a heap of effective information as well as relished the way you’ve structured your site. I am undertaking to run my own blog however I think its too general and I would like to focus more on smaller topics.
March 18th, 2010 at 8:11 am
Interesting article. Were did you got all the information from…
March 25th, 2010 at 8:54 am
Designed to help you complete both professional jobs and hobby projects, the Fein MultiMaster FMM 250Q Top is a multi-purpose system for interior fitting and renovation. This all-round package gives you the professional tools and accessories that you need to take on a wide range of hobbies, and interior fittings and renovation projects — from floor and tile work to renovating windows and cabinetry. It includes the MultiMaster FMM 250Q, featuring the tool-free QuickIN rapid clamping system that lets you change out accessories quickly while you’re on the job, and a sturdy plastic case.
April 10th, 2010 at 11:58 pm
wonderful web page lplease compose more frequently
April 11th, 2010 at 12:09 am
Fantastic publish … I really like this site…Thanks
April 11th, 2010 at 12:12 am
Excellent internet site. Beneficial information
April 11th, 2010 at 12:16 am
Can you know of any related information sites like yours that we can come across out far more data?…
April 11th, 2010 at 12:18 am
Which is Too nice, when it comes in india wish it can make a Rocking place for youngster.. hope that can come true.
April 11th, 2010 at 12:24 am
Incredibly insightful, and instructive. I really do not typically make feedback, as I’m sort of an webpage lurker, but I believed it deserved a word or two. Thank you for sharing.
April 11th, 2010 at 12:26 am
Excellent post! I certainly acknowledge.
April 11th, 2010 at 12:29 am
Good publish … I appreciate this site…Thanks
April 11th, 2010 at 12:39 am
Amazing! Thank you! I always wished to produce in my net web site a thing much like that. Am i authorized to quote a part of your post to my weblog?
April 13th, 2010 at 11:17 pm
Nice site and I will be coming back so keep up the good work! When it comes down to it I think Alec Baldwin said it best in the Glenn-Garry movie. A.I.D.A attention, interest, decision and action. I’ll spare you guys the full speech where he cusses everyone out.
April 23rd, 2010 at 4:10 am
My friend referred me to your blog, so I thought I’d come have a read. Very interesting material, will be back for more!
May 1st, 2010 at 12:39 pm
If you are in uncomfortable position and have got no money to go out from that point, you will have to receive the business loans. Because it would aid you definitely. I take credit loan every single year and feel myself OK because of it.
May 6th, 2010 at 2:06 am
My God, I assumed you had been planning to chip in with some decisive insight in the conclusion there, not abandon it with ‘we leave it to you to definitely decide’.
May 11th, 2010 at 1:18 am
I’ve been into blogging for quite some time and this is definitely a great post. I signed up for your newsletter, so please keep up the informative posts!
Good luck on your blog, and feel free to comment and subscribe to my blog as well!
- Dino Vedo
May 12th, 2010 at 3:42 am
Nice post! Here’s one for ya… In a hierarchical organization, the higher the level, the greater the confusion.
May 16th, 2010 at 7:38 am
Whats Up
How can start this work please tell me
Me a blog owner too.
May 16th, 2010 at 7:38 am
Hi Homie
you am pleased to communicate with you and welcome and you want to clarify dha entire ASAP Moses hilarious
May 17th, 2010 at 7:28 am
The Kreg Jig Pocket Hole System (K4) is the perfect choice for do-it-yourselfers and anyone new to Kreg Joinery. Whether you’re building your first set of garage storage shelves or making simple repairs around the house, the Kreg Jig Pocket Hole System can help you finish the job in less time, and with far less effort than you ever thought possible.
May 17th, 2010 at 7:45 am
I love the blog. Great post. It is very true, people must learn how to learn before they can learn. lol i know it sounds funny but its very true. . .
May 20th, 2010 at 1:57 pm
Yo Bro
Great post. I will read your posts frequently.
May 20th, 2010 at 1:58 pm
Please, can you PM me and tell me few more things about this, meself am really fan of your site! meself just subscribed to your feed.
I love teh site template
May 20th, 2010 at 2:04 pm
Hi There
You know, I have to tell you, I really like this site and dha insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I
May 20th, 2010 at 6:39 pm
Awesome blog…..where can I find a cheap iphone??
May 25th, 2010 at 4:46 am
Have you considered writing professionally? Like a periodical or something?
May 26th, 2010 at 8:07 am
I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.
May 26th, 2010 at 2:01 pm
Thank you for taking the time to talk about this, I feel fervently about it and I enjoy learning about this topic. Please, as you gain data, please add to this blog with more information. I have found it extremely useful.
May 26th, 2010 at 6:48 pm
Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard. What are trying to say here? What do you want us to think? It seems like you cant really get behind a unique thought. Anyway, thats just my opinion.
May 27th, 2010 at 12:30 pm
Which golf clubs will be the best for beginner ?
May 27th, 2010 at 2:45 pm
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.
May 28th, 2010 at 10:41 am
I think you have a great page here… today was my first time coming here.. I just happened to find it doing a google search. anyway, good post.. I’ll be bookmarking this page for sure.
May 28th, 2010 at 11:44 am
Good Day
Great overall site! Can you tell me how to eliminate spam on mine?
Very interesting posts and well written.
May 28th, 2010 at 1:19 pm
Once again information. can stuff like this article homework, and I am on the look out for.
June 2nd, 2010 at 10:51 am
Hi Homie
I found your site on Google and read a few of your other entires. Nice Stuff. Im looking forward to reading more from you.
Goodbye
June 2nd, 2010 at 11:24 am
jewels, people may be can merely utilize itouch new generation ipod applications,(such wi-fi, as well as) but nevertheless the unit show results not even. instant messaging stressful state way of seeing things there market umbrella the truck bed cover’s established!! favorite join..
June 3rd, 2010 at 4:48 am
Hi everyone, if you’re encountering problems with the webpage loading, it might not just be your browser. Make sure you clear your cookies and try to refresh the webpage. That might make it work better.
June 3rd, 2010 at 5:27 am
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
June 3rd, 2010 at 4:54 pm
produced information. It is not advice I really liked reading friend, and this kind of.
June 4th, 2010 at 5:32 am
What was my enchantment to come accross an article like this. Direct my favorites! See you soon !
June 4th, 2010 at 9:43 pm
Hello You
i must say this is a impressive article i enjoyed reading it keep the good work
June 7th, 2010 at 8:01 am
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds
June 7th, 2010 at 8:01 am
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds
June 7th, 2010 at 9:14 am
Thank you for your help!
June 7th, 2010 at 6:39 pm
Wow! what an idea ! What a concept ! Beautiful .. Amazing …
June 8th, 2010 at 1:21 am
good good…this post deserves nothing …hahaha just joking
…nice post 
June 11th, 2010 at 3:43 am
Hey, this blog is really happening! It took me quite some time to read through all the replies. I appreciate the idea of tweeting the post so that more readers find it!
June 11th, 2010 at 6:31 am
I think this is a real great blog article.Thanks Again. Awesome.
June 12th, 2010 at 7:37 am
I truly appreciate this blog article.Really looking forward to read more.
June 12th, 2010 at 8:12 am
Thanks for sharing, this is a fantastic blog post.Thanks Again. Keep writing.
June 16th, 2010 at 3:24 am
cool website, I’m very happy I stumbled onto it through google. going to definitely need to add another one to the old bookmark list.
June 16th, 2010 at 7:21 am
Thanks for sharing, this is a fantastic article.Really thank you! Great.
June 19th, 2010 at 4:05 am
Ive been reading along for a while now.
Talk Later
June 20th, 2010 at 4:41 am
thx pal! this is so cool!! yea!!!
Cu
June 20th, 2010 at 4:41 am
Excellent ideas here, have emailed my mum so expect a big reply!!
Bye
June 20th, 2010 at 4:34 pm
I love keeping up with these stories. It really brings something special my morning routine.
June 22nd, 2010 at 3:02 am
Recently, I didn’t give so much thought to writing comments on blog entries and have left comments even less. Checking out your insightful page, will probably encourage me to do so more regularly.
June 22nd, 2010 at 3:04 pm
Hey, I’m having a problem viewing your site in my browser. Could you please check this. My browser is Opera 7 btw.
June 28th, 2010 at 6:09 am
i just stopped by your site and thought i would say hello.
Ciao
July 2nd, 2010 at 7:44 am
I’m looking for themes on my blog I am just starting. Do you think this type of theme would work for my photography blog?
July 3rd, 2010 at 3:22 pm
I really like keeping up with these updates! It absolutely makes the day.
July 4th, 2010 at 1:31 am
Hi There
Great post. you will read your posts frequently.
myself look forward to reading more in the future.
Bye
July 4th, 2010 at 1:31 am
Awesome info! meself was honestly just thinking about something similar to this the other day so, it was almost weird when meself ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this really good info out there and meself am sure meself am not the only one who appreciates you taking the time to post this for the masses.
Please email me if you are interested
Bye
July 4th, 2010 at 10:52 pm
Buy forum backlinks at LowCostLinks.com today!
July 8th, 2010 at 2:42 pm
Every man for himself, and the Devil take the hindmost
July 13th, 2010 at 3:07 am
Whats Up
Well this kind of information is really worth searching for, ubercool information for readers and a value for you as will definitely show dha quality of dha writer. Its ubercool to have these kinds of articles around to keep dha information flow steady. Helping those who really can make things right in dha future, ubercool work!
I look forward to reading more in the future.
July 13th, 2010 at 3:07 am
Hello
Well this kind of information is really worth searching for, very nice information for readers and a value for you as will definitely show the quality of the writer. Its very nice to have these kinds of articles around to keep the information flow steady. Helping those who really can make things right in the future, very nice work!
my homie just wanted to drop you a comment to say keep up the good work.
July 13th, 2010 at 3:07 am
Hi
Keep up dha good work. I just added your RSS feed
July 13th, 2010 at 10:55 am
Thank you so much for putting this out here.
July 14th, 2010 at 3:01 am
Hows It Going
Every one on internet searches for great content. Its very unfortunate with most of the websites published posts that are boring and out of context articles, just to show that new material is being published. Contrary to that immoral practice, this article is a great-written article.
My bro a blog owner too.
July 16th, 2010 at 11:56 pm
Great post. I am just starting my blog as well. Do you find it hard to have something to say, because I don’t feel like natural writer and it seems to come natural for you.
July 17th, 2010 at 3:53 pm
I will stick a link to this website on my site. I am sure my readers will find this info very great.
July 17th, 2010 at 7:50 pm
Thanks for taking the time to write about this issue. I truly appreciate it. I’ll stick a link of this entry in my blog.
July 18th, 2010 at 9:47 pm
Thanks for another good article. Where else would anyone get that kind of information in such a easy to understand way of presentation.
July 20th, 2010 at 10:11 am
I find myself coming to your blog more and more often to the point where my visits are almost daily now!
July 20th, 2010 at 8:35 pm
Thank you for having the time to write about this issue. I really appreciate it. I’ll stick a link of this entry in my site.
July 20th, 2010 at 11:10 pm
Really great post to hang on.. I am very impressed with this article. Looking forward for more info.
July 21st, 2010 at 7:59 am
You would think that they world have OKd it at dha beginning instead of allowing it to go so long without saying a thing and then bringing it back up when it was too late. you dont understand it at all.
Added you to dha RSS reader
Cu Later
July 22nd, 2010 at 1:41 am
Hows It Going
Good stuff, It might just work, although it seems easier when you have a plan.
Very interesting posts and well written.
Sincerly
July 22nd, 2010 at 1:41 am
my homie finally decided to write a comment on your blog. my homie just wanted to say good job. my homie really think its good reading your posts.
If you want to exchange links let me know.
July 23rd, 2010 at 8:45 am
Very informative post. Thanks for taking the time to share your view with us.
July 24th, 2010 at 7:42 am
Which golf clubs will be the best for beginner ?
July 25th, 2010 at 9:58 am
Thanks For This Blog, was added to my bookmarks.
July 26th, 2010 at 12:05 am
Thanks for that. I love pepsi.
July 26th, 2010 at 6:09 am
Hey I came across your page by luck on ask while hunting for something totally irrelevant but I am very glad that I did, You have just captured yourself another subscriber.
myself have a website aswell.
July 26th, 2010 at 6:31 am
Hey
Refreshing and very informative. meself wish there were more blogs like it. Anyway, meself felt it was about time meself posted, I
If you want to exchange links let me know.
Cu Later
July 26th, 2010 at 7:14 am
I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.
July 26th, 2010 at 8:58 am
I really like your site and i really appreciate the excellent quality content you are posting here for free for your online readers. Can you tell us which blog platform you are using?
July 26th, 2010 at 1:56 pm
You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.
July 28th, 2010 at 8:24 am
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
July 28th, 2010 at 8:32 am
Thanks. I found your site on Google trying to find this type of info. By the way, I am using an older version of internet explorer and your site wasn’t formatted right. It looked fine on Firefox.
July 28th, 2010 at 9:58 am
Very informative post. Thanks for taking the time to share your view with us.
July 29th, 2010 at 4:25 am
Hi all, im really happy
i just got my new IPhone 4G for FREE lol!. I didn’t think it would work but it pulled through. I followed the steps on http://freeiphone4g4u.blogspot.com and i just thought ide share it!
July 29th, 2010 at 4:58 am
Hi all, im really happy
i just got my new IPhone 4G for FREE lol!. I didn’t think it would work but it pulled through. I followed the steps on http://freeiphone4g4u.blogspot.com and i just thought ide share it!
July 29th, 2010 at 12:00 pm
I really love going back to your site to read your story and see more pictures that are really taken with great care. . . . . .