Paul Mabray has been in the wine and spirits industry all his life. Paul founded Inertia Beverage Group in 2002 with the goal of building the premier Direct Sales Services company, leveraging innovations in technology to bring Wineries and Wine Consumers closer together. Since then, Inertia has helped over 500 wine brands profitably implement Direct to Consumer and Direct to Trade initiatives.

Articles By Paul Mabray:

Web Usability and Design Tips for Wineries

The Element of Surprise in a Customer Centric Culture

Focus on Client Acquisition

The Emergence of the Marketing Agent