Comments on: How To Effectively Develop Your Online Brand http://winemarketer.com/wineseo/how-to-effectively-develop-your-online-brand The Voice of the Wine Marketer, SEO Newsletter, Winery and Wine Retailers Newsletter Fri, 09 Jan 2009 13:27:30 +0000 http://wordpress.org/?v=2.6.2 By: Carine Jelinek http://winemarketer.com/wineseo/how-to-effectively-develop-your-online-brand#comment-97 Carine Jelinek Thu, 02 Oct 2008 22:45:46 +0000 http://winemarketer.com/wineseo/?p=54#comment-97 Like a good glass of wine, brand is the heart and soul of a good marketing meal; a mouth-watering combination of design, strategy, marketing, advertising and PR. Every wine lover knows: the right pairings can take the wine, and your sensory experience, to a whole new level. The wrong pairing, however, can kill the buzz. So it is with building your brand. Brand identity is crucial – who are you? And more importantly, who is your target audience? Answering these two questions is essential to a successful strategy. But a third, and often overlooked component, is “why?” Why do consumers buy my wine? Why do they visit my vineyard or tasting room? Why do they identify with my brand? Knowing your consumer – and what motivates them – is the key to a successful brand. -- Carine Jelinek branding specialist white tangerine | a creative studio Like a good glass of wine, brand is the heart and soul of a good marketing meal; a mouth-watering combination of design, strategy, marketing, advertising and PR. Every wine lover knows: the right pairings can take the wine, and your sensory experience, to a whole new level. The wrong pairing, however, can kill the buzz.

So it is with building your brand. Brand identity is crucial – who are you? And more importantly, who is your target audience? Answering these two questions is essential to a successful strategy. But a third, and often overlooked component, is “why?” Why do consumers buy my wine? Why do they visit my vineyard or tasting room? Why do they identify with my brand?

Knowing your consumer – and what motivates them – is the key to a successful brand.

–
Carine Jelinek
branding specialist
white tangerine | a creative studio

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