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	<title>Wine Marketer Newsletter: The Voice of the Wine Marketer</title>
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	<link>http://winemarketer.com/wineseo</link>
	<description>The Voice of the Wine Marketer, SEO Newsletter, Winery and Wine Retailers Newsletter</description>
	<pubDate>Fri, 25 Jul 2008 14:55:05 +0000</pubDate>
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			<item>
		<title>Keeping Up With Web 2.0 In The Wine Industry</title>
		<link>http://winemarketer.com/wineseo/keeping-up-with-web-20</link>
		<comments>http://winemarketer.com/wineseo/keeping-up-with-web-20#comments</comments>
		<pubDate>Fri, 25 Jul 2008 14:52:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Marketing]]></category>

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		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=43</guid>
		<description><![CDATA[
by Philip James, Founder - Snooth.com
All Users Are Not Created Equal

When it comes to Social Media Optimization (SMO) there are plenty of options out there. Do you spend time writing your own blog, or can you just get away with commenting on others? What about press releases? You can submit them via sites like PR.com, [...]]]></description>
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		</item>
		<item>
		<title>Wineries: What is the Goal of Your Email?</title>
		<link>http://winemarketer.com/wineseo/wineries-what-is-the-goal-of-your-email</link>
		<comments>http://winemarketer.com/wineseo/wineries-what-is-the-goal-of-your-email#comments</comments>
		<pubDate>Thu, 17 Jul 2008 14:12:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[Email]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Wine Media]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=42</guid>
		<description><![CDATA[
Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose

In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to.  I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]]]></description>
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		</item>
		<item>
		<title>Web Usability and Design Tips for Wineries</title>
		<link>http://winemarketer.com/wineseo/web-usability-and-design-tips-for-wineries</link>
		<comments>http://winemarketer.com/wineseo/web-usability-and-design-tips-for-wineries#comments</comments>
		<pubDate>Thu, 10 Jul 2008 19:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=41</guid>
		<description><![CDATA[By Paul Mabray, CEO - Chief Strategy Officer, Inertia Beverage Group.

Welcome to another edition of the WineMarketer.com newsletter.

One of your key concerns in the growing segment of Direct to Consumer is your website.  To make the most of your website, I recommend focusing on two main areas: Design and content.
 

Usability and UI (User [...]]]></description>
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		</item>
		<item>
		<title>How To Optimize Winery Website Page Names &#038; URLS</title>
		<link>http://winemarketer.com/wineseo/optimizing-winery-website-page-names-urls</link>
		<comments>http://winemarketer.com/wineseo/optimizing-winery-website-page-names-urls#comments</comments>
		<pubDate>Thu, 26 Jun 2008 18:14:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=40</guid>
		<description><![CDATA[By Brian Pasch
It&#8217;s The Little Things
Welcome to another edition of the WineMarketer.com newsletter. What do you want to read about in future newsletters? Let us know by filling out our poll. Our mission is to help YOU, our subscribers.

One of the most overlooked ways in which you can optimize you winery website for search marketing [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/optimizing-winery-website-page-names-urls/feed</wfw:commentRss>
		</item>
		<item>
		<title>Affiliate Marketing For The Wine Industry</title>
		<link>http://winemarketer.com/wineseo/affiliate-marketing-for-the-wine-industry</link>
		<comments>http://winemarketer.com/wineseo/affiliate-marketing-for-the-wine-industry#comments</comments>
		<pubDate>Thu, 19 Jun 2008 20:10:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[Build A Sales Team Without The Overhead
Welcome to another edition of the WineMarketer.com newsletter.
Are you developing new revenue channels by tapping into the power of Internet marketers and publishers? With the highly competitive online wine landscape, it&#8217;s critical to fully leverage the power of the web in your favor - particularly finding ways to work [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/affiliate-marketing-for-the-wine-industry/feed</wfw:commentRss>
		</item>
		<item>
		<title>Dare To Break Away From The Herd</title>
		<link>http://winemarketer.com/wineseo/dare-to-break-away-from-the-herd</link>
		<comments>http://winemarketer.com/wineseo/dare-to-break-away-from-the-herd#comments</comments>
		<pubDate>Thu, 12 Jun 2008 17:40:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/dare-to-break-away-from-the-herd</guid>
		<description><![CDATA[By Scot Burns, Owner - Redbarn Marketing.
Welcome to another edition of the WineMarketer.com newsletter.
I like to use analogies in a lot of my communication with clients. Not only do they usually add a bit of humor, but they lend themselves to a clearer picture of what really needs to be accomplished. Essentially it can help [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/dare-to-break-away-from-the-herd/feed</wfw:commentRss>
		</item>
		<item>
		<title>Three Years After Granholm v Heald</title>
		<link>http://winemarketer.com/wineseo/three-years-after-granholm-v-heald</link>
		<comments>http://winemarketer.com/wineseo/three-years-after-granholm-v-heald#comments</comments>
		<pubDate>Thu, 05 Jun 2008 19:02:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[The Industry]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/three-years-after-granholm-v-heald</guid>
		<description><![CDATA[By Jeff Carroll, Vice President of Compliance - ShipCompliant 
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com                newsletter.
If, just after the Supreme Court ruling of May 2005, you thought          [...]]]></description>
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		</item>
		<item>
		<title>How To Make Your Data Work For You</title>
		<link>http://winemarketer.com/wineseo/how-to-make-your-data-work-for-you</link>
		<comments>http://winemarketer.com/wineseo/how-to-make-your-data-work-for-you#comments</comments>
		<pubDate>Thu, 29 May 2008 18:51:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Data]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/how-to-make-your-data-work-for-you</guid>
		<description><![CDATA[It&#8217;s All About The Data
By Philip James, CEO - Snooth Inc.
Welcome to another edition of the WineMarketer.com newsletter.
If you go and look for an iPod online, you&#8217;ll notice how all the images look great and how it&#8217;s always described in precisely the same way. For example, Best Buy describes the iPod Nano like this: &#8220;New [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/how-to-make-your-data-work-for-you/feed</wfw:commentRss>
		</item>
		<item>
		<title>Send More Email and Increase Sales</title>
		<link>http://winemarketer.com/wineseo/send-more-email-and-increase-sales</link>
		<comments>http://winemarketer.com/wineseo/send-more-email-and-increase-sales#comments</comments>
		<pubDate>Fri, 23 May 2008 19:06:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/send-more-email-and-increase-sales</guid>
		<description><![CDATA[By Mitch Tarr, CEO - ZinMarketing, Inc.
Welcome to another edition of the WineMarketer.com newsletter.
One of the biggest fears I hear from wineries about sending email to their &#8216;list&#8217; is the fear of being labeled as a spammer. It&#8217;s a real fear but I don&#8217;t think the winery industry is overusing email in any way.
I ran [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/send-more-email-and-increase-sales/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Element of Surprise in a Customer Centric Culture</title>
		<link>http://winemarketer.com/wineseo/the-element-of-surprise-in-a-customer-centric-culture</link>
		<comments>http://winemarketer.com/wineseo/the-element-of-surprise-in-a-customer-centric-culture#comments</comments>
		<pubDate>Thu, 15 May 2008 15:04:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/the-element-of-surprise-in-a-customer-centric-culture</guid>
		<description><![CDATA[By Paul Mabray, CEO - Inertia Beverage Group
Surprise!
Welcome to another edition of the WineMarketer.com newsletter.
My first mentor once told me that the best way to elevate your customer&#8217;s experience is not just to establish a relationship, but also to SURPRISE them (in a good way). Today I recognize this great piece of advice as central [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/the-element-of-surprise-in-a-customer-centric-culture/feed</wfw:commentRss>
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