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	<title>Wine Marketer Newsletter: The Voice of the Wine Marketer</title>
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	<link>http://winemarketer.com/wineseo</link>
	<description>The Voice of the Wine Marketer, SEO Newsletter, Winery and Wine Retailers Newsletter</description>
	<pubDate>Fri, 14 Nov 2008 14:39:46 +0000</pubDate>
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			<item>
		<title>Launching A Brand In Today&#8217;s Economy</title>
		<link>http://winemarketer.com/wineseo/launching-a-brand-in-todays-economy</link>
		<comments>http://winemarketer.com/wineseo/launching-a-brand-in-todays-economy#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:34:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=77</guid>
		<description><![CDATA[
As the doom and gloom of the tough times we are facing and the rocky road ahead looms large - how can a winery think of launching a new brand? The answer is – strategically!

Recently a client challenged me to figure the best way to launch a new brand that they were committed to bring [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/launching-a-brand-in-todays-economy/feed</wfw:commentRss>
		</item>
		<item>
		<title>Address Validation an Unexpected Source of Savings</title>
		<link>http://winemarketer.com/wineseo/address-validation-an-unexpected-source-of-savings</link>
		<comments>http://winemarketer.com/wineseo/address-validation-an-unexpected-source-of-savings#comments</comments>
		<pubDate>Thu, 06 Nov 2008 20:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=72</guid>
		<description><![CDATA[

Having clean data always makes for easier processes, but in the world of wine direct shipping we&#8217;ve found that the value in performing address validation on shipping addresses can be particularly significant.
What is Address Validation?
Address validation is a process that takes in a customer shipping (or billing) address, compares it against a standard database of [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/address-validation-an-unexpected-source-of-savings/feed</wfw:commentRss>
		</item>
		<item>
		<title>Online Wine Ad Spend Tips</title>
		<link>http://winemarketer.com/wineseo/online-wine-ad-spend-tips</link>
		<comments>http://winemarketer.com/wineseo/online-wine-ad-spend-tips#comments</comments>
		<pubDate>Thu, 30 Oct 2008 17:38:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=68</guid>
		<description><![CDATA[Reach out and touch someone, but make sure they care

It is reasonably easy to stand in a crowded area and yell about something, a new product, a great service, or a really fantastic wine. Probably very few people will hear you and even fewer will be interested in what you have to say. $25 billion [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/online-wine-ad-spend-tips/feed</wfw:commentRss>
		</item>
		<item>
		<title>Three Ways to Increase Newsletter Signups on Your Site</title>
		<link>http://winemarketer.com/wineseo/three-ways-to-increase-newsletter-signups-on-your-wine-website</link>
		<comments>http://winemarketer.com/wineseo/three-ways-to-increase-newsletter-signups-on-your-wine-website#comments</comments>
		<pubDate>Thu, 23 Oct 2008 20:04:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=60</guid>
		<description><![CDATA[
There is no question that having a long list of email addresses in your newsletter list should be a top goal of any direct to consumer marketing initiative.

I’ve noticed one mistake that is common on most winery websites.   That is, they don’t make much of an effort to invite people to sign up [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/three-ways-to-increase-newsletter-signups-on-your-wine-website/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Emergence of the Wine Marketing Agent</title>
		<link>http://winemarketer.com/wineseo/the-emergence-of-the-wine-marketing-agent</link>
		<comments>http://winemarketer.com/wineseo/the-emergence-of-the-wine-marketing-agent#comments</comments>
		<pubDate>Thu, 16 Oct 2008 20:49:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=57</guid>
		<description><![CDATA[We live in the most exciting time in the wine industry.  There have been more changes in the last three years than the eighty years after Prohibition ended.  Direct shipping regulations for wineries continue to become more customer centric.  New channels are emerging everywhere to help sell wine, from e-commerce to direct [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/the-emergence-of-the-wine-marketing-agent/feed</wfw:commentRss>
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		<item>
		<title>Social Networking Can Fill Gaps In Your Marketing Strategy</title>
		<link>http://winemarketer.com/wineseo/social-networking-can-fill-gaps-in-your-web-marketing-strategy</link>
		<comments>http://winemarketer.com/wineseo/social-networking-can-fill-gaps-in-your-web-marketing-strategy#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:23:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=55</guid>
		<description><![CDATA[Over the past year dozens of new social networking or blog platforms have come to market with odd names like Vox, Naymz, Ning, Squiddo and Knowl. These names represent only a small portion of the platforms that have been recently launched to compete for your time, personal information and blogging articles.  These websites are [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/social-networking-can-fill-gaps-in-your-web-marketing-strategy/feed</wfw:commentRss>
		</item>
		<item>
		<title>How To Effectively Develop Your Online Brand</title>
		<link>http://winemarketer.com/wineseo/how-to-effectively-develop-your-online-brand</link>
		<comments>http://winemarketer.com/wineseo/how-to-effectively-develop-your-online-brand#comments</comments>
		<pubDate>Thu, 02 Oct 2008 19:58:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Clients]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=54</guid>
		<description><![CDATA[
The Five Words That Will Save Your Business

I recently had a call with a prospective client regarding a SEO consulting project.  He wanted his wines to be number one on Google, but when I asked &#8220;for which search phrase,&#8221; his only response was &#8220;Cabernet Sauvignon.&#8221;  &#8220;Cabernet Sauvignon&#8221; is not a brand.  The [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/how-to-effectively-develop-your-online-brand/feed</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s Your Marketing Plan?</title>
		<link>http://winemarketer.com/wineseo/whats-your-marketing-plan</link>
		<comments>http://winemarketer.com/wineseo/whats-your-marketing-plan#comments</comments>
		<pubDate>Thu, 25 Sep 2008 17:47:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[The Industry]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=53</guid>
		<description><![CDATA[You&#8217;ve probably heard that your business plan should project out 5 years and that you should review it annually to stay on course, but how many of you have looked at your marketing plan lately? Do you even have one? Hopefully the answer is “yes” and things are humming along, but in the case you [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/whats-your-marketing-plan/feed</wfw:commentRss>
		</item>
		<item>
		<title>Electronic Age Verification in Direct Shipping</title>
		<link>http://winemarketer.com/wineseo/electronic-age-verification-in-direct-shipping</link>
		<comments>http://winemarketer.com/wineseo/electronic-age-verification-in-direct-shipping#comments</comments>
		<pubDate>Thu, 18 Sep 2008 18:42:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[The Industry]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=52</guid>
		<description><![CDATA[
Point. Click. Drink.  This is what the wholesale lobby points to when opposing wine shipping legislation.  Preventing the sale of alcohol to minors has played such a pivotal role in the consumer direct evolution that it was famously referenced during the Granholm v Heald arguments in front of the Supreme Court. When marketing [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/electronic-age-verification-in-direct-shipping/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Data Divide Between Wine Suppliers and Retailers</title>
		<link>http://winemarketer.com/wineseo/the-data-divide-between-wine-suppliers-and-retailers</link>
		<comments>http://winemarketer.com/wineseo/the-data-divide-between-wine-suppliers-and-retailers#comments</comments>
		<pubDate>Thu, 11 Sep 2008 18:06:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Data]]></category>

		<category><![CDATA[Direct Sales]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://winemarketer.com/wineseo/?p=51</guid>
		<description><![CDATA[
What do retailers know that wineries don&#8217;t?

Retailers need wineries to supply them with wine to sell and wineries need retailers to sell their wine. Chances are this relationship isn’t going away anytime soon. This discussion is going to focus on what data retailers have that wineries do not have and vice versa. 

At Snooth, we [...]]]></description>
		<wfw:commentRss>http://winemarketer.com/wineseo/the-data-divide-between-wine-suppliers-and-retailers/feed</wfw:commentRss>
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