Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose

In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

Develop More Links
Welcome to another WineMarketer.com newsletter! Last month, I gave readers an outline on how to diagnose their websites in order to achieve higher search engine visibility. Since I am confident that each of you tested your site and fixed the problems (smile), we can move on to the next topic of building your [...]

Increasing Power of Blogs
With 3 clicks and no technical knowledge needed, anyone in the world can create a blog. This fact alone drives professional journalists up a wall as their new competition may not be traditionally trained writers with degrees, but bloggers with a loyal following (who also happen to enjoy wine).
Wine blogging provides an [...]

Who the Heck are You?
I’ll never forget the first time I picked up the phone as a publicist and called a wine writer. It was one of the scariest things I’d ever done. They did not know who I was. They did not know what I wanted. I was insecure about my own knowledge base [...]