What do retailers know that wineries don’t?

Retailers need wineries to supply them with wine to sell and wineries need retailers to sell their wine. Chances are this relationship isn’t going away anytime soon. This discussion is going to focus on what data retailers have that wineries do not have and vice versa.

At Snooth, we [...]

by Philip James, Founder - Snooth.com
All Users Are Not Created Equal

When it comes to Social Media Optimization (SMO) there are plenty of options out there. Do you spend time writing your own blog, or can you just get away with commenting on others? What about press releases? You can submit them via sites like PR.com, [...]

By Paul Mabray, CEO - Chief Strategy Officer, Inertia Beverage Group.

Welcome to another edition of the WineMarketer.com newsletter.

One of your key concerns in the growing segment of Direct to Consumer is your website. To make the most of your website, I recommend focusing on two main areas: Design and content.

Usability and UI (User [...]

Build A Sales Team Without The Overhead
Welcome to another edition of the WineMarketer.com newsletter.
Are you developing new revenue channels by tapping into the power of Internet marketers and publishers? With the highly competitive online wine landscape, it’s critical to fully leverage the power of the web in your favor - particularly finding ways to work [...]

What’s Being Said In The Online Wine World - Web Recap
One of the things which is good about portals such as WineMarketer.com [...]

Creating the Online Wine ExperienceOnline wine sales are growing [...]

Over the past few years, the internet has slowly started to change from static to active. This progression has enabled people to interact with websites, and each other on a national level. This summer, MySpace broke the 100 Million user mark; Flickr just had its 22 Millionth picture uploaded; YouTube is serving up over 100 [...]