By Paul Mabray, CEO - Chief Strategy Officer, Inertia Beverage Group.
Welcome to another edition of the WineMarketer.com newsletter.
One of your key concerns in the growing segment of Direct to Consumer is your website. To make the most of your website, I recommend focusing on two main areas: Design and content.
Usability and UI (User [...]
Read full post...By Brian Pasch
It’s The Little Things
Welcome to another edition of the WineMarketer.com newsletter. What do you want to read about in future newsletters? Let us know by filling out our poll. Our mission is to help YOU, our subscribers.
One of the most overlooked ways in which you can optimize you winery website for search marketing [...]
Read full post...Packaging a bottle of wine is now more important than ever?
Over the last few years we have seen an enormous growth of new wines in the marketplace. Not just from California and other states but from all around the world. With this growth, the look and feel of not only the bottle but also the [...]