By Jeff Carroll, Vice President of Compliance - ShipCompliant
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com newsletter.
If, just after the Supreme Court ruling of May 2005, you thought [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

Increasing Power of Blogs
With 3 clicks and no technical knowledge needed, anyone in the world can create a blog. This fact alone drives professional journalists up a wall as their new competition may not be traditionally trained writers with degrees, but bloggers with a loyal following (who also happen to enjoy wine).
Wine blogging provides an [...]

The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]

Who the Heck are You?
I’ll never forget the first time I picked up the phone as a publicist and called a wine writer. It was one of the scariest things I’d ever done. They did not know who I was. They did not know what I wanted. I was insecure about my own knowledge base [...]

What’s Being Said In The Online Wine World - Web Recap
One of the things which is good about portals such as WineMarketer.com [...]