You’ve probably heard that your business plan should project out 5 years and that you should review it annually to stay on course, but how many of you have looked at your marketing plan lately? Do you even have one? Hopefully the answer is “yes” and things are humming along, but in the case you [...]

Point. Click. Drink. This is what the wholesale lobby points to when opposing wine shipping legislation. Preventing the sale of alcohol to minors has played such a pivotal role in the consumer direct evolution that it was famously referenced during the Granholm v Heald arguments in front of the Supreme Court. When marketing [...]

by Scot Burns - Owner, Redbarn Marketing

Those who’ve been in the industry a while know that the toughest part of the wine business is not making the wine (that’s the fun part) it’s selling it. For the majority of wineries that don’t have “uber-status” you are going to have to push your wines to the [...]

By Jeff Carroll, Vice President of Compliance - ShipCompliant
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com newsletter.
If, just after the Supreme Court ruling of May 2005, you thought [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

Increasing Power of Blogs
With 3 clicks and no technical knowledge needed, anyone in the world can create a blog. This fact alone drives professional journalists up a wall as their new competition may not be traditionally trained writers with degrees, but bloggers with a loyal following (who also happen to enjoy wine).
Wine blogging provides an [...]

The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]

Who the Heck are You?
I’ll never forget the first time I picked up the phone as a publicist and called a wine writer. It was one of the scariest things I’d ever done. They did not know who I was. They did not know what I wanted. I was insecure about my own knowledge base [...]

What’s Being Said In The Online Wine World - Web Recap
One of the things which is good about portals such as WineMarketer.com [...]