What Is Swag?
Not since the days of pirates has swag been so important; and unlike our swashbuckling forbearers, we needn’t navigate the open seas to find some. But what exactly is swag, and why should you be excited about it?
The terms “swag”, “schwag”, and “tchotchkes” all refer to one concept – free stuff! [...]

By Scot Burns, Owner - Redbarn Marketing.
Welcome to another edition of the WineMarketer.com newsletter.
I like to use analogies in a lot of my communication with clients. Not only do they usually add a bit of humor, but they lend themselves to a clearer picture of what really needs to be accomplished. Essentially it can help [...]

Packaging a bottle of wine is now more important than ever?
Over the last few years we have seen an enormous growth of new wines in the marketplace. Not just from California and other states but from all around the world. With this growth, the look and feel of not only the bottle but also the [...]