It’s only August so you’re thinking you have plenty of time to get your site ready for the holidays – think again. Now is the time to make sure that your site is optimized for the traffic that is soon to come your way. The following are a few quick pointers to ensuring you maximize [...]
Read full post...Winery owners looking to increase tourist traffic to their tasting rooms should consider expanding their website with web pages optimized for each town name in their primary market area.
Tourism Search Traffic
Google and Yahoo seem to reward well organized websites. They also seem to reward well written content placed on meticulously named pages. Since [...]
Read full post...By Paul Mabray, CEO - Chief Strategy Officer, Inertia Beverage Group.
Welcome to another edition of the WineMarketer.com newsletter.
One of your key concerns in the growing segment of Direct to Consumer is your website. To make the most of your website, I recommend focusing on two main areas: Design and content.
Usability and UI (User [...]
Read full post...By Brian Pasch
It’s The Little Things
Welcome to another edition of the WineMarketer.com newsletter. What do you want to read about in future newsletters? Let us know by filling out our poll. Our mission is to help YOU, our subscribers.
One of the most overlooked ways in which you can optimize you winery website for search marketing [...]
Read full post...The SEO Health of Your Wine Website
This monthly column will be dedicated to sharing best practices for Internet Marketing using proven Search Engine Optimization (SEO) techniques for your winery website. When done properly, SEO techniques will increase the visibility of your website in Google and Yahoo’s organic listings. Organic lists are the 10 “free” listings [...]
Have you every gone to Google image search looking for a quick photo, image or wine label? [...]
Read full post...Good, Smart Work Today pays out over the Long-Term: Guide to Keyword Research and SEO
In today’s society, the world’s information is at the tips of your fingers. Just type in what you are looking for into Google and you’ll find it. There is no debate that the majority of the world is using search engines [...]
Read full post...Â
It’s good to see wineries dipping their toes into SEO waters. Last month, Fantesca Winery ran a “wine corkies” promotion where they allowed users to submit quotes that could make it on to the corks of their upcoming vintages. This was a good play for multiple reasons.
On the surface; it got their customers engaged, [...]