One thing I know for sure, after sending millions of emails and watching the results - If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be talking about email deliverability issues [...]
Read full post...It’s only August so you’re thinking you have plenty of time to get your site ready for the holidays – think again. Now is the time to make sure that your site is optimized for the traffic that is soon to come your way. The following are a few quick pointers to ensuring you maximize [...]
Read full post...Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose
In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]
By Mitch Tarr, CEO - ZinMarketing, Inc.
Welcome to another edition of the WineMarketer.com newsletter.
One of the biggest fears I hear from wineries about sending email to their ‘list’ is the fear of being labeled as a spammer. It’s a real fear but I don’t think the winery industry is overusing email in any way.
I ran [...]
The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]