One thing I know for sure, after sending millions of emails and watching the results - If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be talking about email deliverability issues [...]
Read full post...What Is Swag?
Not since the days of pirates has swag been so important; and unlike our swashbuckling forbearers, we needn’t navigate the open seas to find some. But what exactly is swag, and why should you be excited about it?
The terms “swag”, “schwag”, and “tchotchkes” all refer to one concept – free stuff! [...]
by Jason Eckenroth - Founder and President, ShipCompliant
Compliance Checks: What, Where, When and Why
The term “compliance check” has become almost ubiquitous in the wine industry. But what exactly does it mean, and when should you run a compliance check?
The diagram above shows a typical workflow for direct to consumer wine orders. The entry point to [...]
Read full post...Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose
In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]
Build A Sales Team Without The Overhead
Welcome to another edition of the WineMarketer.com newsletter.
Are you developing new revenue channels by tapping into the power of Internet marketers and publishers? With the highly competitive online wine landscape, it’s critical to fully leverage the power of the web in your favor - particularly finding ways to work [...]
By Jeff Carroll, Vice President of Compliance - ShipCompliant
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com newsletter.
If, just after the Supreme Court ruling of May 2005, you thought [...]
By Paul Mabray, CEO - Inertia Beverage Group
Surprise!
Welcome to another edition of the WineMarketer.com newsletter.
My first mentor once told me that the best way to elevate your customer’s experience is not just to establish a relationship, but also to SURPRISE them (in a good way). Today I recognize this great piece of advice as central [...]
Creating the Online Wine ExperienceOnline wine sales are growing [...]
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