Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose
In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]
By Jeff Carroll, Vice President of Compliance - ShipCompliant
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com newsletter.
If, just after the Supreme Court ruling of May 2005, you thought [...]
By Mitch Tarr, CEO - ZinMarketing, Inc.
Welcome to another edition of the WineMarketer.com newsletter.
One of the biggest fears I hear from wineries about sending email to their ‘list’ is the fear of being labeled as a spammer. It’s a real fear but I don’t think the winery industry is overusing email in any way.
I ran [...]
By Paul Mabray, CEO - Inertia Beverage Group
Surprise!
Welcome to another edition of the WineMarketer.com newsletter.
My first mentor once told me that the best way to elevate your customer’s experience is not just to establish a relationship, but also to SURPRISE them (in a good way). Today I recognize this great piece of advice as central [...]
To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]
The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]
We know that most of you agree that your company should be customer-focused. Have you analyzed your database to measure your customer-focused activities? Can you answer the questions you need to know:
How much is a Direct-Sale customer worth?
How much should I invest in customer acquisition?
What is the lifetime value of my customer?
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The ‘Customer-Worth’ Equation
The [...]