The Five Words That Will Save Your Business

I recently had a call with a prospective client regarding a SEO consulting project. He wanted his wines to be number one on Google, but when I asked “for which search phrase,” his only response was “Cabernet Sauvignon.” “Cabernet Sauvignon” is not a brand. The [...]

One thing I know for sure, after sending millions of emails and watching the results - If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be talking about email deliverability issues [...]

It’s only August so you’re thinking you have plenty of time to get your site ready for the holidays – think again. Now is the time to make sure that your site is optimized for the traffic that is soon to come your way. The following are a few quick pointers to ensuring you maximize [...]

Winery owners looking to increase tourist traffic to their tasting rooms should consider expanding their website with web pages optimized for each town name in their primary market area.

Tourism Search Traffic

Google and Yahoo seem to reward well organized websites. They also seem to reward well written content placed on meticulously named pages. Since [...]

What Is Swag?
Not since the days of pirates has swag been so important; and unlike our swashbuckling forbearers, we needn’t navigate the open seas to find some. But what exactly is swag, and why should you be excited about it?
The terms “swag”, “schwag”, and “tchotchkes” all refer to one concept – free stuff! [...]

Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose

In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]

By Jeff Carroll, Vice President of Compliance - ShipCompliant
The Wild Ride Continues
Welcome to another edition of the WineMarketer.com newsletter.
If, just after the Supreme Court ruling of May 2005, you thought [...]

By Mitch Tarr, CEO - ZinMarketing, Inc.
Welcome to another edition of the WineMarketer.com newsletter.
One of the biggest fears I hear from wineries about sending email to their ‘list’ is the fear of being labeled as a spammer. It’s a real fear but I don’t think the winery industry is overusing email in any way.
I ran [...]

By Paul Mabray, CEO - Inertia Beverage Group
Surprise!
Welcome to another edition of the WineMarketer.com newsletter.
My first mentor once told me that the best way to elevate your customer’s experience is not just to establish a relationship, but also to SURPRISE them (in a good way). Today I recognize this great piece of advice as central [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]

We know that most of you agree that your company should be customer-focused. Have you analyzed your database to measure your customer-focused activities? Can you answer the questions you need to know:

How much is a Direct-Sale customer worth?
How much should I invest in customer acquisition?
What is the lifetime value of my customer?

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The ‘Customer-Worth’ Equation
The [...]