by Philip James, Founder - Snooth.com
All Users Are Not Created Equal

When it comes to Social Media Optimization (SMO) there are plenty of options out there. Do you spend time writing your own blog, or can you just get away with commenting on others? What about press releases? You can submit them via sites like PR.com, [...]

Build A Sales Team Without The Overhead
Welcome to another edition of the WineMarketer.com newsletter.
Are you developing new revenue channels by tapping into the power of Internet marketers and publishers? With the highly competitive online wine landscape, it’s critical to fully leverage the power of the web in your favor - particularly finding ways to work [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

Increasing Power of Blogs
With 3 clicks and no technical knowledge needed, anyone in the world can create a blog. This fact alone drives professional journalists up a wall as their new competition may not be traditionally trained writers with degrees, but bloggers with a loyal following (who also happen to enjoy wine).
Wine blogging provides an [...]

Who the Heck are You?
I’ll never forget the first time I picked up the phone as a publicist and called a wine writer. It was one of the scariest things I’d ever done. They did not know who I was. They did not know what I wanted. I was insecure about my own knowledge base [...]

With the number of wineries in United States, differentiating yourself from the competition can be a difficult task. However, by taking an innovative approach to marketing, you can generate buzz, get important links, exposure and introduce your brand to new audiences, and differentiate yourself form the competition.
Thinking of innovative concepts in wine industry can be [...]