I’m glad that this article is appearing in “Wine Marketer” because if it was “Automotive Marketer” or “Real Estate Marketer” I’d be singing a much sadder tune. Interestingly, the wine market is still relatively stable despite our economic troubles. While wine as a commodity grows in the U.S., wineries and retailers are jockeying [...]

As the doom and gloom of the tough times we are facing and the rocky road ahead looms large - how can a winery think of launching a new brand? The answer is – strategically!

Recently a client challenged me to figure the best way to launch a new brand that they were committed to bring [...]

Having clean data always makes for easier processes, but in the world of wine direct shipping we’ve found that the value in performing address validation on shipping addresses can be particularly significant.
What is Address Validation?
Address validation is a process that takes in a customer shipping (or billing) address, compares it against a standard database of [...]