Reach out and touch someone, but make sure they care

It is reasonably easy to stand in a crowded area and yell about something, a new product, a great service, or a really fantastic wine. Probably very few people will hear you and even fewer will be interested in what you have to say. $25 billion [...]

There is no question that having a long list of email addresses in your newsletter list should be a top goal of any direct to consumer marketing initiative.

I’ve noticed one mistake that is common on most winery websites. That is, they don’t make much of an effort to invite people to sign up [...]

We live in the most exciting time in the wine industry. There have been more changes in the last three years than the eighty years after Prohibition ended. Direct shipping regulations for wineries continue to become more customer centric. New channels are emerging everywhere to help sell wine, from e-commerce to direct [...]

Over the past year dozens of new social networking or blog platforms have come to market with odd names like Vox, Naymz, Ning, Squiddo and Knowl. These names represent only a small portion of the platforms that have been recently launched to compete for your time, personal information and blogging articles. These websites are [...]

The Five Words That Will Save Your Business

I recently had a call with a prospective client regarding a SEO consulting project. He wanted his wines to be number one on Google, but when I asked “for which search phrase,” his only response was “Cabernet Sauvignon.” “Cabernet Sauvignon” is not a brand. The [...]