You’ve probably heard that your business plan should project out 5 years and that you should review it annually to stay on course, but how many of you have looked at your marketing plan lately? Do you even have one? Hopefully the answer is “yes” and things are humming along, but in the case you [...]

Point. Click. Drink. This is what the wholesale lobby points to when opposing wine shipping legislation. Preventing the sale of alcohol to minors has played such a pivotal role in the consumer direct evolution that it was famously referenced during the Granholm v Heald arguments in front of the Supreme Court. When marketing [...]

What do retailers know that wineries don’t?

Retailers need wineries to supply them with wine to sell and wineries need retailers to sell their wine. Chances are this relationship isn’t going away anytime soon. This discussion is going to focus on what data retailers have that wineries do not have and vice versa.

At Snooth, we [...]

One thing I know for sure, after sending millions of emails and watching the results - If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be talking about email deliverability issues [...]