It’s only August so you’re thinking you have plenty of time to get your site ready for the holidays – think again. Now is the time to make sure that your site is optimized for the traffic that is soon to come your way. The following are a few quick pointers to ensuring you maximize [...]

Winery owners looking to increase tourist traffic to their tasting rooms should consider expanding their website with web pages optimized for each town name in their primary market area.

Tourism Search Traffic

Google and Yahoo seem to reward well organized websites. They also seem to reward well written content placed on meticulously named pages. Since [...]

What Is Swag?
Not since the days of pirates has swag been so important; and unlike our swashbuckling forbearers, we needn’t navigate the open seas to find some. But what exactly is swag, and why should you be excited about it?
The terms “swag”, “schwag”, and “tchotchkes” all refer to one concept – free stuff! [...]

by Scot Burns - Owner, Redbarn Marketing

Those who’ve been in the industry a while know that the toughest part of the wine business is not making the wine (that’s the fun part) it’s selling it. For the majority of wineries that don’t have “uber-status” you are going to have to push your wines to the [...]