by Jason Eckenroth - Founder and President, ShipCompliant
Compliance Checks: What, Where, When and Why
The term “compliance check” has become almost ubiquitous in the wine industry. But what exactly does it mean, and when should you run a compliance check?
The diagram above shows a typical workflow for direct to consumer wine orders. The entry point to [...]
Read full post...by Philip James, Founder - Snooth.com
All Users Are Not Created Equal
When it comes to Social Media Optimization (SMO) there are plenty of options out there. Do you spend time writing your own blog, or can you just get away with commenting on others? What about press releases? You can submit them via sites like PR.com, [...]
Read full post...Welcome to another edition of the WineMarketer.com newsletter.
Have a Purpose
In my research of email marketing practices for wineries I receive 10 to 20 emails per day from the various winery lists I am subscribed to. I look for the best and the worst examples of email marketing.
After reading thousands of emails I have a [...]
By Paul Mabray, CEO - Chief Strategy Officer, Inertia Beverage Group.
Welcome to another edition of the WineMarketer.com newsletter.
One of your key concerns in the growing segment of Direct to Consumer is your website. To make the most of your website, I recommend focusing on two main areas: Design and content.
Usability and UI (User [...]
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