It’s All About The Data
By Philip James, CEO - Snooth Inc.
Welcome to another edition of the WineMarketer.com newsletter.
If you go and look for an iPod online, you’ll notice how all the images look great and how it’s always described in precisely the same way. For example, Best Buy describes the iPod Nano like this: “New [...]

By Mitch Tarr, CEO - ZinMarketing, Inc.
Welcome to another edition of the WineMarketer.com newsletter.
One of the biggest fears I hear from wineries about sending email to their ‘list’ is the fear of being labeled as a spammer. It’s a real fear but I don’t think the winery industry is overusing email in any way.
I ran [...]

By Paul Mabray, CEO - Inertia Beverage Group
Surprise!
Welcome to another edition of the WineMarketer.com newsletter.
My first mentor once told me that the best way to elevate your customer’s experience is not just to establish a relationship, but also to SURPRISE them (in a good way). Today I recognize this great piece of advice as central [...]

To Sample or Not To Sample: There’s No Question
For those in the business of producing or importing wine, it is a truism that good wine reviews will help sell wine. In fact, reviews and ratings of wine may be the single biggest weapon in a marketing arsenal. But before those ratings and reviews are put [...]

Develop More Links
Welcome to another WineMarketer.com newsletter! Last month, I gave readers an outline on how to diagnose their websites in order to achieve higher search engine visibility. Since I am confident that each of you tested your site and fixed the problems (smile), we can move on to the next topic of building your [...]