Increasing Power of Blogs
With 3 clicks and no technical knowledge needed, anyone in the world can create a blog. This fact alone drives professional journalists up a wall as their new competition may not be traditionally trained writers with degrees, but bloggers with a loyal following (who also happen to enjoy wine).
Wine blogging provides an [...]

The Value of Email
Email is one of the most valuable communication channels with consumers. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button - and we don’t [...]

Packaging a bottle of wine is now more important than ever?
Over the last few years we have seen an enormous growth of new wines in the marketplace. Not just from California and other states but from all around the world. With this growth, the look and feel of not only the bottle but also the [...]

We know that most of you agree that your company should be customer-focused. Have you analyzed your database to measure your customer-focused activities? Can you answer the questions you need to know:

How much is a Direct-Sale customer worth?
How much should I invest in customer acquisition?
What is the lifetime value of my customer?

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The ‘Customer-Worth’ Equation
The [...]