Archive for December, 2006

Guide to Web 2.0 Wine Marketing

Thursday, December 28th, 2006

Over the past few years, the internet has slowly started to change from static to active. This progression has enabled people to interact with websites, and each other on a national level. This summer, MySpace broke the 100 Million user mark; Flickr just had its 22 Millionth picture uploaded; YouTube is serving up over 100 [...]

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AdWords in the Wine World: Quality Score & Landing Pages

Sunday, December 17th, 2006

Who’s Afraid of the Big Bad Wolf?-
One of the hottest debates going on in the web marketing sphere right now is the impact of Google’s new AdWords algorithm enforcements and more importantly, how to recover if you saw your minimum bids rise as a result of a low Quality Score determination.
While AdWords are a commonplace [...]

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Link Baiting for Wine Marketers: Hook, Line & Sinker

Monday, December 11th, 2006

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Getting one-way links from trusted websites is one of the more difficult tasks in SEO. However, as the internet evolved from static to active, new strategies have emerged that enable internet marketers to get these coveted links.
Of these, one of the most effective is Link Baiting. For those of you who don’t know, Link [...]

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