Mitch Tarr, who is a contributing editor for the WineMarketer.com Newsletter and CEO of ZinMarketing, Inc. has released a comprehensive report on the email marketing practices in the wine industry. Mitch has spent quite some time working on this report - signing up for over 1200 winery newsletters and email lists! He tracked the behavior and frequency of each newsletter to provide an eye opening report for the wine industry. I have had the pleasure to work with Mitch and read this report. This is a must read for wineries and retailers looking to expand their knowledge on newsletter marketing and getting the most out of their subscription base.

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Winery Industry Report on Email Marketing Practices Released.

One-of-a-kind industry report demonstrates the best and worst email marketing practices in the wine industry. Email has become an increasingly important channel in supporting winery direct to consumer sales. Wineries often lack the skill and resources to use email effectively.

The First Industry Email Marketing Report from ZinMarketing is now able to take wineries and walk them through permission based email marketing in a way that winery clients are thrilled (so they buy more wine) and wineries are not accused of spamming.

During the research Mitch Tarr, An Email Marketing Guru attempted to sign up to over 1,240 winery newsletters and email lists. Tarr certainly knows what the state of email marketing is in the wine producing industry.

“It was shocking to discover the number of wineries doing a poor job of keeping in contact with interested parties and customers.” Says Tarr of his winery research. “Only a handful of wineries demonstrate proven email marketing best practices.”

Report highlights: - 175 pages including charts, survey results, graphs, statistics and benchmarks.
- 10 costly mistakes wineries are making every day.
- 5 best practices to elevate any size winery email campaign.
- Proven strategies to build a larger list—fast.
- Proven techniques to encourage readership.
- 7 Case studies demonstrating how to increase sales results.
- 6 tactics designed to improve landing page sales.
- Over 121 ‘how to’ screenshots of good and bad use of email marketing to improve reader learning.
A winery will be able to immediately improve the effectiveness of their email marketing by reading and following the strategies in this report. The report is available at www.zinmarketing.com/report.html and includes two bonus reports: Wine Spectator’s Top 100 Wines of 2007 email marketing practices and how to handle the SPAM issues associated with emailing.

Mitch Tarr, CEO of ZinMarketing Inc. has spent over a decade as an Email Marketing Guru. Now, through his agency, ZinMarketing Inc, his ezine, his blog, and reports he’s sharing – for the very first time – how to use email to cement winery-client relationships and create a buzz that sells wine and supports winery brands. For information visit Mitch’s exclusive new website where you can get the Winery Industry Report on Email Marketing.

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This entry was posted on Wednesday, May 28th, 2008 at 2:53 pm and is filed under Marketing, Reports, Wine Business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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