URBANA, Ill., Aug. 15 (UPI) — Cornell University researchers have learned people enjoy their wine and meals more if the wine has a special label, even if it’s really only $2 plonk.

Brian Wansink, professor of marketing at Cornell, and leader of the research team, used The Spice Box restaurant in Urbana, Ill., as a test ground in which a dinner special including wine was offered on Thursdays.

Through hidden cameras, diners were observed and timed and each filled out a survey at the end of the meal, ABC News reported.

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