Study says alcohol ads target youth
ATLANTA — About half of the alcohol advertising on radio is aired during youth-oriented programs, according to a new study that suggests beer and liquor companies are not abiding by a self-imposed ban on advertising to teens.
The report was released Thursday by the Centers for Disease Control and Prevention.
It is the first to assess alcohol radio advertising since 2003, when the alcohol industry vowed to no longer run ads on radio programs in which 30 percent or more of the audience is under 21.
“Kids in the United States are exposed to a heck of a lot of alcohol advertising, and it impacts what they drink and how much they drink,” said Dr. Tim Naimi, a CDC epidemiologist who worked on the study with researchers from Georgetown University’s Center on Alcohol Marketing and Youth.
Industry officials criticized the report. They noted that the figures were collected in the summer of 2004, less than a year after the industry’s code was instituted, and said that some long-standing advertising contracts had not yet expired…
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