SPAR Ireland today announced that it aims to increase wine sales in its stores by 40% during the next two years bringing total retail wine sales to more than €50m by 2008.

The news came as SPAR Ireland announced a partnership with leading food and wine expert Tom Doorley to expand the wine offer throughout SPAR and EUROSPAR stores.

The partnership will see Doorley provide educational information, guides, in-store information, recommendations and in-store samplings as well as introducing new wine ranges in the coming months.

Annualised wine retail sales at SPAR have now reached €36m across its three store formats, representing 5.5 million bottles of wine.

The company said that wine sales are currently up 20% on this time last year and hopes to continue this rate of growth over the next two years. The total wine market in Ireland is estimated to be worth more than €60 m in retail sales, with SPAR Ireland representing 6.5% of the market…

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