Safeway plans direct sales with New Vine
Safeway plans to delve into Internet sales of wine directly to consumers. The Pleasanton-based grocery chain applied for a conditional use permit from American Canyon to open a tiny office alongside New Vine Logistics’ 130,000-square-foot pick-and-pack facility at 125 Mezzetta Court.
The commission unanimously approved the permit on Sept. 27, conditioned on Safeway’s obtaining a state off-premises beer and wine sales license. The grocer’s license application, filed in July, is pending.
New Vine Logistics would be fulfilling Safeway’s Internet orders for wine, according to a city planning department staff report. Safeway and New Vine Logistics officials declined to comment on the arrangement.
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