Safeway plans direct sales with New Vine

Safeway plans to delve into Internet sales of wine directly to consumers. The Pleasanton-based grocery chain applied for a conditional use permit from American Canyon to open a tiny office alongside New Vine Logistics’ 130,000-square-foot pick-and-pack facility at 125 Mezzetta Court.

The commission unanimously approved the permit on Sept. 27, conditioned on Safeway’s obtaining a state off-premises beer and wine sales license. The grocer’s license application, filed in July, is pending.

New Vine Logistics would be fulfilling Safeway’s Internet orders for wine, according to a city planning department staff report. Safeway and New Vine Logistics officials declined to comment on the arrangement.

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This entry was posted on Monday, October 22nd, 2007 at 2:09 pm and is filed under Distribution Laws, Wine Sales. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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One Response to “Safeway plans direct sales with New Vine”

  1. Wine Database » Safeway plans direct sales with New Vine Says:
    October 22nd, 2007 at 4:50 pm

    [...] Wine Marketer - Online Wine Marketing, Wine Advertising and Wine Search Engine Optimization (SEO) wrote a fantastic post today on “Safeway plans direct sales with New Vine”Here’s ONLY a quick extract Safeway plans to delve into Internet sales of wine directly to consumers … s obtaining a state off-premises beer and wine sales license. The grocer’s license application, filed in July, is pending. New Vine Logistics would be fulfilling Safeway’s Internet orders for wine [...]