Safeway plans direct sales with New Vine

Safeway plans to delve into Internet sales of wine directly to consumers. The Pleasanton-based grocery chain applied for a conditional use permit from American Canyon to open a tiny office alongside New Vine Logistics’ 130,000-square-foot pick-and-pack facility at 125 Mezzetta Court.

The commission unanimously approved the permit on Sept. 27, conditioned on Safeway’s obtaining a state off-premises beer and wine sales license. The grocer’s license application, filed in July, is pending.

New Vine Logistics would be fulfilling Safeway’s Internet orders for wine, according to a city planning department staff report. Safeway and New Vine Logistics officials declined to comment on the arrangement.

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One Response to “Safeway plans direct sales with New Vine”

  1. Wine Database » Safeway plans direct sales with New Vine Says:

    [...] Wine Marketer - Online Wine Marketing, Wine Advertising and Wine Search Engine Optimization (SEO) wrote a fantastic post today on “Safeway plans direct sales with New Vine”Here’s ONLY a quick extract Safeway plans to delve into Internet sales of wine directly to consumers … s obtaining a state off-premises beer and wine sales license. The grocer’s license application, filed in July, is pending. New Vine Logistics would be fulfilling Safeway’s Internet orders for wine [...]