WINE and beer company Lion Nathan Ltd has bought US wine importer Cumulus Wine Inc (CWI) for an undisclosed sum, setting up a channel to sell premium Australian and New Zealand wines into the United States.

Lion Nathan will establish a new wine import company called Lion Nathan USA Inc following the purchase of Cumulus Wine Inc, a subsidiary of the NSW-based company Cumulus Group.

“Our strategic objective is to provide the best possible route to market for our wine brands,” Lion Nathan Wine Group managing director Anthony Roberts said.

“By establishing Lion Nathan USA, we can tap into the proven skills of the CWI USA sales team and create an Australasian-focused portfolio of premium regional fine wines.”

Mr Roberts said US distributor Constellation Brands had already agreed to move the Lion Nathan wine portfolio to Lion Nathan USA within the next month.

READ FULL ARTICLE… 

Discuss this article in our Wine Marketing Forums!

This entry was posted on Tuesday, June 3rd, 2008 at 5:50 pm and is filed under Exports/Imports, International News, Wine Business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Other Network Sites: Wine Reviews, Ratings & Wine Prices | Wine Videos | Wine SEO

Advertisement