Influencers Use Internet as an Outlet
Once thought to be a experts in a particular field, new research indicates influencers are individuals who gain self-worth by giving good advice. That’s according to findings from the CNET Networks study “Understanding Influence, and Making it Work for You.”
Influencers build large social networks and interact with 100 or more people each month. Moderately-connected individuals report connections with between 11 and 99 people each month, while less-connected individuals have 10 or fewer connections with close or casual friends, neighbors, family members, co-workers, and church or civic organization members. The study finds a correlation between network size and self-reported influence activity. Fewer than half the less-connected group is asked for opinions or advice, versus 75 percent of the highly-connected cohort.
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