Google’s New Search Engine: SEO Implications
It may not be the first search engine to unveil an integrated approach to search results, but after unveiling its universal search model yesterday, Google has the industry abuzz about the potential implications — for users as well as advertisers.
Google’s stated goal in altering the way it presents search results is relevance to the search user. However, the changes also will help highlight the vertical searches the firm has offered separately for some time, as well as create new opportunities, particularly for brand advertisers. Indeed, the switch-up could even pit Google’s current direct response advertisers against branding newcomers.
The universal search model, currently in its nascent stages, will present search results in a much more integrated manner than before. Depending on what users search for, the results page could feature sections with images, video, links to book content, maps or local business listings. A few months ago, Ask.com launched its experimental Ask X search engine, which also integrates results from image, video, encyclopedia, shopping and other categories on the main results page. Microsoft’s Live Search takes a less robust approach, displaying images, links to related keyword searches, and a map image on results pages.
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