Google has opened up its Print Ads program to all AdWord customers, giving them the ability to purchase ads in approximately 225 U.S.-based newspapers.

Google first represented ads in magazines in 2005, but its Print Ads initiative officially began only last November. That’s when the company allowed a small group of advertisers to purchase offline ad space with 50 newspaper publishers, including Freedom Communications, Hearst Newspapers, Gatehouse, Gannett, MediaNews Group, New York Times Company, Scripps and The Seattle Times Company. Since that time, Google has increased the number of participating newspapers, upgraded its billing system and is now making the program available to all AdWords users as a tab available through the AdWords system.

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