Call it human nature. Lots of advertisers explore the Help Center extensively when they first start with AdWords, just to get a handle on the basics, but rarely make a return visit after that. But what about the helpful information that has added since that last visit, say, oh, six months ago?

Here’s a good example: in the past few months a lot of new content concerning the key concept of Quality Score has been added to the Help Center.

In fact, if you were to visit today, you’d see a whole new section called Ad Quality and Performance…

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