For ‘Millennials,’ Wine Is the New Black

Although I’m father to a pair of millennials, defined by marketers as the 20- to 25-year-olds who succeeded generation X, I was not up to date on their feelings toward wine until recently. It’s not that my son and daughter wouldn’t be forthcoming on a subject so important to old dad, but with one in Philadelphia and the other in New Zealand, it’s too hard to nab them for sit-down time. In lieu of that, I recently attended a seminar marking the release of a survey called “20-25 Year-Olds and Wine” commissioned by Vinexpo, a French trade group.

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