June 27 (Bloomberg) — The European Union, where three- fifths of the world’s wine is made and consumed, wants to scrap a quota system as part of plans to gradually overhaul the way vines are planted and the drink marketed.

European Agriculture Commissioner Mariann Fischer Boel says too much of the wine industry’s 1.3 billion-euro ($1.75 billion) annual budget goes to compensate farmers for pouring away wine no one wants and is hobbled by out-of-date marketing and planting rules.

READ FULL ARTICLE…

Discuss this article in our Wine Marketing Forums!

This entry was posted on Wednesday, June 27th, 2007 at 2:20 pm and is filed under Marketing, Wine Business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Other Network Sites: Wine Reviews, Ratings & Wine Prices | Wine Videos | Wine SEO

Advertisement