Email Authentication Become More Necessary
E-mail authentication is expected to see wider adoption this year as senders and ISPs implement standards like Sender ID (define) and DKIM (define). Marketers benefit by having forged and deceptive messages filtered by the ISP or carrier.
At the third annual Authentication and Online Trust Summit this week, Microsoft released findings from a two-year-long study observing the effectiveness of Sender ID on deliverability. An average 3.8 billion deceptive e-mails are identified daily within Windows Live Hotmail messages alone.
“The landscape has changed dramatically, spam is now the carrier or attack of choice for online criminals,” said Craig Spiezle, director of online safety technologies at Microsoft.
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