Call it the perfect storm. Pockets emptied by the hyped and rightly-so 2005 vintage of Bordeaux, a US Dollar that is getting beaten like a fool by the Euro, oh and lets not forget a poor vintage altogether in Bordeaux (both banks) and you have what hasn’t happened in a
decade. Mix in your other financial [...]

Mitch Tarr, who is a contributing editor for the WineMarketer.com Newsletter and CEO of ZinMarketing, Inc. has released a comprehensive report on the email marketing practices in the wine industry. Mitch has spent quite some time working on this report - signing up for over 1200 winery newsletters and email lists! He tracked the behavior [...]

Sacre bleu! Gen Y picks wine over beer
By FRED TASKER
It had to happen. Wine consultants survey the country and find that 21- to 35-year-olds prefer wine to beer. And, while they like wine, they know little about it, and have no strong brand loyalties.In other words, they’re tabula rasa, empty pallets with willing palates. Fair [...]

Slower Growth Expected for Holiday Wine Gift Sales
 
New research report identifies spending plans and preferences of likely wine gift buyers
 
Windsor, CA – October 4, 2007 – Wine marketing researchers at VinterActive LLC today released the results of their annual research report on consumer preferences and purchasing plans for wine gifts in the upcoming holiday season. [...]

SVB Financial Group released their yearly state of the Wine Industry Report.
Download/View the report here>>

According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.
Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online for [...]

VinterActive Cultivates Customer Relationships for Wineries using Listrak Email Marketing
By Megan Ouellet, Director of Marketing for Listrak
To run a successful winery, you must be attentive, creative, and above all, patient. The perfect bottle of wine cannot be rushed – it takes time to plant and tend to the grapes, it takes a lot of [...]

Young adults in the United States, coming of age at a time of galloping globalization, are more apt to buy imports than California and other U.S. wines, market research shows, an ominous development for domestic producers in an already hypercompetitive industry.
The trend has been visible for four or five years. But recent [...]