Archive for the 'Marketing' Category
Thursday, June 7th, 2007
Enhanced search, ratings/reviews, and the ability to zoom and spin product photos are among the features online retailers can add to make consumers more loyal. The “Top 100 Online Retail Satisfaction Index” published by ForeSee Results advises online retailers to implement Web 2.0 enhancements based on the needs of their individual sites.
“Think about satisfaction, it’s [...]
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Thursday, June 7th, 2007
Interactive advertising revenues continued to increase in Q1, nearing the $5 billion mark, according to the latest report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Internet advertising revenues reached a record $4.9 billion in the first three months of 2007, a 26 percent increase over Q1 2006 at $3.8 billion, and a 2 percent [...]
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Wednesday, May 30th, 2007
Survey of High Frequency Wine Drinkers Reveals Usage, Attitudes and Preferences for Napa Valley Cabernet Sauvignon and Detailed Findings on Other Key Sectors of U.S. Wine Market
ST. HELENA, Calif.–(BUSINESS WIRE)–Napa Valley’s “cult†[...]
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Tuesday, May 29th, 2007
May 23, 2007 — Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads.
The search giant has notified a number of Web publishers in the last few days that they will be dropped from its popular “AdSense” program starting June 1.
READ [...]
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Friday, May 18th, 2007
WineLibrary.com’s Gary Vaynerchuck has announced their acquisition of Corkd.com…
READ FULL ARTICLE…
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Friday, May 18th, 2007
It may not be the first search engine to unveil an integrated approach to search results, but after unveiling its universal search model yesterday, Google has the industry abuzz about the potential implications — for users as well as advertisers.
Google’s stated goal in altering the way it presents search results is relevance to the search [...]
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Tuesday, May 15th, 2007
It has been six months since Macy’s opened its Web site to customer comments and reviews, and Peter Sachse, the chairman and chief executive of macys.com, regularly finds himself surprised by what the company is learning from its clientele. The site now gets upward of 350 reviews a day, some full of praise, others with [...]
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Tuesday, May 15th, 2007
CHICAGO — When Threadless set up its T-shirt-design business on the Web in 2000, operating a bricks-and-mortar store was the last thing on its 20-something owners’ mind.
How times have changed. One of today’s most cutting-edge online retailers is opening its first store this summer in Chicago, the first of up to four stores planned nationwide [...]
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Saturday, May 12th, 2007
[WineSEO.com Wine Web Recap May 2007]
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Friday, May 11th, 2007
“Wine 2.0 is a wine industry networking group featuring the newest generation of emerging companies, services and communication tools that are changing the world of wine. Participating players are using technology to change the way wine is made, marketed, communicated about or sold. Wine 2.0’s focus is on better identifying where the opportunities for all [...]
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Wednesday, May 9th, 2007
John Galassi, a retired River Forest police officer, has been a regular at Duffy’s Tavern on Madison Street for more than 25 years. Like many of his bar mates at Duffy’s, Galassi would much prefer to hoist a thick, frosted mug of brew over a piece of delicate stemware any day.
A glance up and down [...]
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Wednesday, May 9th, 2007
Although I’m father to a pair of millennials, defined by marketers as the 20- to 25-year-olds who succeeded generation X, I was not up to date on their feelings toward wine until recently. It’s not that my son and daughter wouldn’t be forthcoming on a subject so important to old dad, but with one in [...]
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Monday, April 30th, 2007
When Tobin James greeted members of his wine club — the James Gang — attending a “progressive dinner†that paired varietals from his Paso Robles winery with a gourmet buffet at Hotel Solamar’s JSix rooftop bar, he joked about how he has been allowed back into two of that city’s bars.“Yeah, and that’s only because [...]
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Monday, April 30th, 2007
Once thought to be a experts in a particular field, new research indicates influencers are individuals who gain self-worth by giving good advice. That’s according to findings from the CNET Networks study “Understanding Influence, and Making it Work for You.”
Influencers build large social networks and interact with 100 or more people each month. Moderately-connected individuals [...]
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