Archive for the 'Marketing' Category

Online videos tour local wine regions

Wednesday, December 5th, 2007

Local Wineries Voices Are Heard on the New “Classic Wines Minute” Videos
Chester, PA - ClassicWines.com takes their video show on the road to explore local wine regions, wineries and their facilities on the east coast. Much attention is given to California as a wine producing region in the US, but tourists are now turning their [...]

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Lawsons Online Launches New Wine Division

Tuesday, December 4th, 2007

Australia’s oldest auction house, Lawsons, has launched an online wine division, with four wine auctions running every week.
(PRWEB) December 3, 2007 — Australia’s oldest auction house, Lawsons, has announced the launch of an online wine division, with four auctions running every week at www.lawsonsonline.com.
LawsonsOnline combines 120 years unbroken auction history with the power of the [...]

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Wine.com Opens Retail Store in Berkeley, California

Tuesday, November 20th, 2007

SAN FRANCISCO, Nov. 20 /PRNewswire/ — Wine.com, the #1 online wine store, announced today it has opened a retail store at its Berkeley, CA warehouse location. The store, located at 2220 4th Street, two blocks south of University Avenue and just off highway 80, offers immediate access to hundreds of Wine.com’s best wines from [...]

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Slower Growth Expected for Holiday Wine Gift Sales

Wednesday, October 10th, 2007

Slower Growth Expected for Holiday Wine Gift Sales
 
New research report identifies spending plans and preferences of likely wine gift buyers
 
Windsor, CA – October 4, 2007 – Wine marketing researchers at VinterActive LLC today released the results of their annual research report on consumer preferences and purchasing plans for wine gifts in the upcoming holiday season. [...]

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Report Shows Challenges in California Wine Market

Friday, September 28th, 2007

mports increasingly putting pressure on U.S. wines
NEW YORK, Sept. 28 /PRNewswire/ — According to a new report by Rabobank, the wine market in the United States is steadily growing, but California faces challenges from imported wines to keep its market share.The report, “The future of the California wine industry: A ‘perfect storm’ of imports brewing?” [...]

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New Survey Finds Generation and Gender Gaps Over Wine

Tuesday, September 18th, 2007

SAN FRANCISCO, Sept. 18 /PRNewswire/ — Is there a generation gap when it comes to wine?
Yes-and a gender gap, as well. That’s the finding of a just-released survey conducted for Robert Mondavi Private Selection by Harris Interactive(R). The survey, Wine in America: A Look at Consumer Attitudes & Behavior, revealed that younger adults are less [...]

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Foster’s toasts its wine success

Wednesday, August 29th, 2007

AUSTRALIAN wine and beer firm Foster’s yesterday toasted the successful relaunch of its Rosemount wine brand as the group unveiled increased profits.
The Melbourne-based company said the return to growth of the previously-struggling brand boosted international wine sales and helped underlying group profits reach 17% higher to $A716.1m (£294.1m) in the year to June 30.
In the [...]

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Wine lovers suckered by fake labels

Thursday, August 16th, 2007

URBANA, Ill., Aug. 15 (UPI) — Cornell University researchers have learned people enjoy their wine and meals more if the wine has a special label, even if it’s really only $2 plonk.
Brian Wansink, professor of marketing at Cornell, and leader of the research team, used The Spice Box restaurant in Urbana, Ill., [...]

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U.S. Wine Drinkers Finding More to Like Every Year

Monday, August 13th, 2007

NORWALK, Conn., Aug. 13 /PRNewswire/ — U.S. wine consumption took a great leap forward in 2006, rising an impressive 3.4 percent and continuing the sector’s climb for the 13th consecutive year, according to the 2007 edition of the Adams Wine Handbook, published by Adams Beverage Group, a division of business publisher M2MEDIA360.
“Wine sales have [...]

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Google Print Ads Program

Wednesday, July 18th, 2007

Google has opened up its Print Ads program to all AdWord customers, giving them the ability to purchase ads in approximately 225 U.S.-based newspapers.
Google first represented ads in magazines in 2005, but its Print Ads initiative officially began only last November. That’s when the company allowed a small group of advertisers to purchase offline ad [...]

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EU May Abolish Quotas as Part of Wine Market Revamp

Wednesday, June 27th, 2007

June 27 (Bloomberg) — The European Union, where three- fifths of the world’s wine is made and consumed, wants to scrap a quota system as part of plans to gradually overhaul the way vines are planted and the drink marketed.
European Agriculture Commissioner Mariann Fischer Boel says too much of the wine industry’s 1.3 billion-euro ($1.75 [...]

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Virginia’s wine industry ripe for the Web

Tuesday, June 19th, 2007

Two years ago, White Hall Vineyards hired Shannon Rooke as its new sales manager with the goal of increasing sales over the Internet of its chardonnay, cabernet sauvignon, merlot, cabernet franc and other wines.
Rooke, who had previously designed Web sites for several Washington-area restaurants, focused her efforts on streamlining the 6-acre winery’s e-commerce site.
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Handling a saturated wine market

Tuesday, June 12th, 2007

Over the years, several winemakers, as they were about to leave on a trip to promote their wines, have remarked to me, “Making wine is easy. Selling it is the hard part.”
That’s logical — they’re trained in oenology, not marketing. But if they have to go out on the road to help sell the wine, [...]

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Handling a saturated wine market

Friday, June 8th, 2007

Over the years, several winemakers, as they were about to leave on a trip to promote their wines, have remarked to me, “Making wine is easy. Selling it is the hard part.”
That’s logical — they’re trained in oenology, not marketing. But if they have to go out on the road to help sell the wine, [...]

Read full post...