The French wine sector has sent an open letter to the government, demanding it do more to protect the industry against the threat of the anti-alcohol lobby.
The letter describes how, ‘contrary to promises by the president, the government is ignoring the legal injustice to the wine sector’. A copy has been sent from each of [...]

German Wines a Particular Favorite Among U.S. Hospitality & Beverage Professionals and Americans Under 40
 
NEW YORK, Sept. 3 /PRNewswire/ — According to a recent survey by Wine Opinions, a research provider to the U.S. wine industry, Americans across multiple demographics frequently purchase and recommend German wines. The wines are particularly popular among wine importers and [...]

Mitch Tarr, who is a contributing editor for the WineMarketer.com Newsletter and CEO of ZinMarketing, Inc. has released a comprehensive report on the email marketing practices in the wine industry. Mitch has spent quite some time working on this report - signing up for over 1200 winery newsletters and email lists! He tracked the behavior [...]

Online advertising provider Microsoft AdCenter is removing all wine merchants from its client list in France, saying French legislation does not permit wine advertising online.
The decision by the software giant follows the ruling by a Paris appeals court earlier this year against beer producer Heineken. The court said Heineken’s webpage contravened France’s draconian 1991 Evin [...]

On my last trip to California, I was given a lift by Screaming Eagle’s vivacious vineyard manager Annie Favia. She had already told me with some pride that she also made her own range of wines, Favia Wines, presumably advised by her winemaker husband Andy Erickson, who happens to be the winemaker at Screaming Eagle.
This [...]

LOS ANGELES — It turns out Lil Jon drinks more than crunk juice — the larger-than-life producer and rapper has started his own wine label, offering selections including chardonnay and merlot.
“It kind of came out of nowhere,” Lil Jon told The Associated Press of his new venture, Little Jonathan Winery. “We were just going to [...]

Winners of the second annual American Wine Blog Awards were announced Monday, including San Francisco’s Vinography, which won the awards for best overall wine blog and best wine blog writing.
Other winners included Good Wine Under $20 (best wine review blog and best single subject blog), Tablas Creek Wine Blog (best winery blog), Grape Radio (best [...]

Heavy hitters in the wine and marketing game come together in a new newsletter from Wine Marketer.
Chester, PA. March 28, 2008 – WineMarketer.com has recently started a newsletter that focuses on wine Search Engine Optimization, Search Engine Marketing, and conventional Marketing. Industry professionals from both the wine and marketing worlds have signed on to be [...]

Sacre bleu! Gen Y picks wine over beer
By FRED TASKER
It had to happen. Wine consultants survey the country and find that 21- to 35-year-olds prefer wine to beer. And, while they like wine, they know little about it, and have no strong brand loyalties.In other words, they’re tabula rasa, empty pallets with willing palates. Fair [...]

Online Retail Is Ambivalent About BlogsOnly 2.6% of US shoppers use blogs when researching purchases, according to a recent JupiterResearch survey cited in a March 2008 Internet Retailer article.
That has some online retailers questioning blogs’ marketing value.
“It’s just not that big a deal at this point. Your resources are better spent elsewhere,” said Tom Cox, [...]

Three Mistakes That Prevent Wineries from Using Email Successfully.
For years, wineries have struggled with how to integrate email into their direct to consumer marketing mix.
New Agency highlights three critical errors wineries are making which dampen their results.

Wineries are not using double optin features to protect themselves from SPAM complaints and poor deliverability.
Wineries are not collecting [...]

ST. HELENA, Calif., Feb. 6 /PRNewswire/ — SVB Silicon Valley Bank, a leading provider of commercial banking services to the premium wine industry, announced a series of invitation-only events to help its wine clients address their marketing and branding concerns. The series of events entitled, “A Conversation With … ,” will allow select SVB clients [...]

The more wine costs, the more people enjoy it, regardless of how it tastes, a study by California researchers has found.
Researchers at the Stanford Graduate School of Business and the California Institute of Technology found that because people expect wines that cost more to be of higher quality, they trick themselves into believing the wines [...]

New Delhi, Dec 4 (PTI) Even though being considered as an elitist drink by many, more Indians particularly the young are now raising a toast to wine than ever before.
 
With wine drinking becoming a social norm among various sections of the Indian society, foreign wine makers are now making a beeline to tap the wine [...]