Can the Independent beat the chains?

THE owner of a family-run chain of wine stores is furious that his application to open a bottle shop was rejected on the grounds of community harm just weeks before Victoria’s Director of Liquor Licensing, Sue Maclellan, approved a Dan Murphy’s superstore in the same suburb.

Sam Bongiovanni, who owns Cheapa Wines and has run liquor stores for almost 30 years, told The Age the decision was unjust. His application to open a store in Preston was rejected in June on the grounds it would encourage alcohol misuse.

Mr Bongiovanni, who runs stores in Geelong and Seddon, has already spent $5000 in legal fees and cannot afford the tens of thousands of dollars it would cost to appeal the decision against his store through the Victorian Civil and Administrative Tribunal.

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