According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online for entertainment, and to talk about entertainment with other fans. Marketers need to leverage that interest…”

READ FULL ARTICLE…

Discuss this article in our Wine Marketing Forums!

This entry was posted on Friday, May 25th, 2007 at 12:50 pm and is filed under Reports. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Other Network Sites: Wine Reviews, Ratings & Wine Prices | Wine Videos | Wine SEO