Ad Spending directed towards Portals

Fee, fie, foe, fum…. Here they come!
Certain industry pundits have written recently on the “de-portalization of the Internet” and the “death of the portal.” But a quick look at the numbers show that their premonitions are premature.

eMarketer estimates that net US ad revenues at Yahoo!, AOL, MSN and Google represented 57.4% of the total Internet ad spend in 2006.

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