A professional’s view on how to make a wine’s reputation
On my last trip to California, I was given a lift by Screaming Eagle’s vivacious vineyard manager Annie Favia. She had already told me with some pride that she also made her own range of wines, Favia Wines, presumably advised by her winemaker husband Andy Erickson, who happens to be the winemaker at Screaming Eagle.
This sounded like a pretty tempting background for a label that was new to me, so I asked whether there was any chance of tasting them or reading any reviews of them. Annie looked almost shocked, and explained that she hadn’t sent out samples. “I wouldn’t dream of letting someone taste my wines unless I was there to tell them about them,” she explained, “and anyway we seem to be able to sell everything without reviews anyway.”
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