Amazon: What will their move into wine mean?
Between classic business savvy, an avid interest in the wine world, and the development of Kindle… Amazon may be poised to make a big move.
It isn’t exactly breaking news that Amazon is contemplating this move. They have tried this before. You may or may not recall their failed bid at the online wine market back in 2005 where they simply funneled traffic to wine.com, and even before that a direct investment of over $30million dollars into wineshopper.com. So it isn’t as if they have ever given up on this endeavor.
They recently hired a Senior Wine Buyer who comes from Wente and Deluca with a background in Marketing. The goal is to develop the Earth’s largest selection of wine…
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